Luke Steinle is a Kansas City-based designer specializing in visual communication and layout design. Since 2022, Luke has worked with over 600 clients through in-house and freelance channels, taking a holistic approach toward strategic visual communication.
Internal Logo Design
Logo Design | Corporate Design | Branding
“Crumpfest” Logo/Collateral
Event Branding
Deliverables: Logo, Visual Identity,
Sticker Designs, Presentation Slides
Client: AE Creative (Internal Project)
Year: 2023
Crumpfest is an annual internal corporate event designed to align teams through collaboration and communication. The 2023 theme "Under Crump-struction" focused on change and refining internal processes, so the identity leaned heavily into gritty construction-inspired visual elements.
The visual identity consists of the event logo, typographic system, stickers, and presentation deck. A high-contrast orange palette paired with heavy industrial typography convey grit, momentum and hands-on improvement.
Print on Demand Logo
This logo was developed for Print On Demand, a service within the Clients for Life program that offers fast, branded whitepaper production. Users can order assets that are automatically tagged with their own brand guidelines, drastically reducing creative turnaround times and improving delivery efficiency.