Luke Steinle is a Kansas City-based designer specializing in visual communication and layout design. Since 2022, Luke has worked with over 600 clients through in-house and freelance channels, taking a holistic approach toward strategic visual communication.
Branding | Identity Design | Print Design
Magnolia Wealth
Expanding on an existing visual identity,
this project involved the preparation of a comprehensive visual identity kit and stationery system for Magnolia Wealth’s brand launch. This identity kit was created to give the business functional pieces to showcase and reinforce their new brand identity with their current and prospective clients.
AE Insider
Editorial Design / Print Layout / Client Engagement
AE Insider
Layout design
Published quarterly
The articles pictured were all taken from copy to finished spreads for the AE Insider, a quarterly magazine that connects Advisors Excel’s Wealth Advisors to their industry, clients and other wealth advisors. All pictured articles, charts and section dividers were designed in accordance with AE Insider brand standards and compliance considerations.
Event Invites and Flyers
Print Design | Event Marketing | Client Communications
“Guardian Gives Back” Invite
Client: Guardian Weatlh
5x7 mailer + custom envelope
The 5x7 event invite above was designed to recruit volunteers for Guardian Wealth’s “Guardian Gives Back” event in November 2024.
The intent behind this design was to shift the focus of the event away from victims in distress and toward the actual experience of advocacy work.This choice keeps the visual tone optimistic, highlighting the power of participation rather than the consequences of inaction.
“State of the Market” Movie Night Invitation
Client: Swan Capital
5x7 mailer
This invitation was created for Swan Capital’s “State of the Market” event, a unique client movie night that combines a market outlook presentation with a family-friendly experience.
The creative direction embraced a retro cinema theme, using nostalgic color blocking and vintage typography to reflect the theater experience.
“State of the Market” Movie Night Invitation
Alternate Design
Client: Swan Capital
5x7 mailer
A playful and geometric design was originally intended to advertise the family-oriented event. After feedback, the invite was refreshed with a more vintage feel in mind.
Every Chair I Can Think Of
Layout Design, Typography System, Image Treatment
Personal/Self Published
Title: Every Chair I Can Think Of
Publication Date: 2021
Format: A4 Paperback
Each spread is treated as an individual exhibition space, using halftone image treatment and bold color blocking to create a sense of rhythm and contrast. A love letter to industrial design, this book takes time to chronicle and compare the objects that support us.
Internal Logo Design
Logo Design | Corporate Design | Branding
“Crumpfest” Logo/Collateral
Event Branding
Deliverables: Logo, Visual Identity,
Sticker Designs, Presentation Slides
Client: AE Creative (Internal Project)
Year: 2023
Crumpfest is an annual internal corporate event designed to align teams through collaboration and communication. The 2023 theme "Under Crump-struction" focused on change and refining internal processes, so the identity leaned heavily into gritty construction-inspired visual elements.
The visual identity consists of the event logo, typographic system, stickers, and presentation deck. A high-contrast orange palette paired with heavy industrial typography convey grit, momentum and hands-on improvement.
Print on Demand Logo
This logo was developed for Print On Demand, a service within the Clients for Life program that offers fast, branded whitepaper production. Users can order assets that are automatically tagged with their own brand guidelines, drastically reducing creative turnaround times and improving delivery efficiency.